Free Creative Brief template
Put the background, scope and visual references beside the questions a designer or collaborator needs answered before work begins.
Opening…In the board menu, choose Templates → Creative Brief. Choose whether to keep example content, then Apply.
What is inside this creative brief template?
The starter board separates the project into practical sections so references stay connected to the decisions they support. Keep the complete structure or remove anything your project does not need. Use this starting layout to answer a concrete project question. Every example can be edited, and the entire template application can be undone in one step.
Project background
Visual references
Project details
Scope
How to use the creative brief template
- Open a board, choose Templates from its menu and select Creative Brief. Apply with or without example content.
- Drop in references, links, files, and notes directly on the canvas.
- Edit the board until every item reinforces one clear direction.
- Use review and presentation tools when the direction is ready to discuss.
What a strong creative brief looks like
- State the objective, audience, deliverables and constraints in plain language.
- Use the reference area to explain the intended treatment, not to prescribe every final detail.
- Replace example documents and notes with the project scope and review questions.
Who is this template for?
Designers, strategists and clients establishing a clear project brief. It works as a starting point, not a locked deliverable, so the board can change with the project.
Compare all moodboard templatesFrequently asked questions
Clear answers about plans, templates, sharing, and account access.
Is the Creative Brief template free?
Yes. The current Moodboard experience and its starter templates are available without a paid subscription. Paid plans are not yet for sale.
Can I customize the Creative Brief template?
Yes. Rename, remove, reorder, or extend the sections and add your own images, notes, links, files, colors, tasks, and sketches.
Do I need to follow every starter section?
No. Keep only the sections that help your project reach a clear decision. A smaller, deliberate board is better than a complete-looking board filled with irrelevant material.