Free Campaign Brief template
Turn goals, positioning, channels, sample assets, and review notes into a brief the whole team can edit.
Use this template
What is inside this campaign brief template?
The starter board separates the project into practical sections so references stay connected to the decisions they support. Keep the complete structure or remove anything your project does not need. The completed campaign brief connects a business goal to one audience, one message hierarchy, one visual direction, and a realistic asset plan. References support the idea instead of becoming decoration.
Goal
Audience
Message
Channels
Asset list
How to use the campaign brief template
- Open the template and keep the starter sections that match your project.
- Drop in references, links, files, and notes directly on the canvas.
- Edit the board until every item reinforces one clear direction.
- Use review and presentation tools when the direction is ready to discuss.
What a strong campaign brief looks like
- Write the campaign goal and the behavior it should change before collecting references.
- Keep channel examples beside the message and audience assumptions they need to express.
- Turn the approved direction into a named asset list with owners and review milestones.
Who is this template for?
Creative strategists, marketing teams, agencies, and founders preparing a campaign for internal or client review. It works as a starting point, not a locked deliverable, so the board can change with the project.
Compare all moodboard templatesFrequently asked questions
Clear answers about plans, templates, sharing, and account access.
Is the Campaign Brief template free?
Yes. The current Moodboard experience and its starter templates are available without a paid subscription. Paid plans are not yet for sale.
Can I customize the Campaign Brief template?
Yes. Rename, remove, reorder, or extend the sections and add your own images, notes, links, files, colors, tasks, and sketches.
Do I need to follow every starter section?
No. Keep only the sections that help your project reach a clear decision. A smaller, deliberate board is better than a complete-looking board filled with irrelevant material.